Is Super Bowl and NFL helping solar energy going mainstream?

Following the trend we set in our last two posts, we want to continue talking about the potential of United States as a market that is more and more opened to renewable energy not only as an exceptional  promotional gesture for the gallery, but as a reality that is changing emblematic events deep rooted in American culture.

Probably one of the most powerful examples of that conclusion is the Super Bowl XLVI between New England Patriots and New York Giants that will take place this Sunday at 6:30 EST at Lucas Oil Stadium in Indianapolis.

One of the promotional claims of the game is that this year is going to be the greenest Super Bowl ever. We even found a report made by National Geographic  enumerating all the stadiums that have embraced renewable energy (wind and solar power or a combination of both) so far. This is just anecdotic but it is worth mentioning that the Washington Redskins even has a new “Solar Man” sculpture in their stadium.

The Super Bowl is as American as it can be. If the NFL thinks that going green is the right and profitable way to go, it is probably a sign that regular consumers are ready to embrace renewable energy as well. We are talking solar, wind, PV…

According to Pike Research, “engaging the American Public through the most popular entertainment forums […] may be the ticket to unlocking the energy efficiency potential in the residential sector”

By the way, do you know how much energy Americans consumed while watching last year´s Super Bowl?  According to General Electric just counting television sets and for a period of 5 hours, Americans consumed 11, 3 million kWh.

Being as committed as we are with the American market we truly foresee our AKOTRACE® heat tracing solution being installed in CSP plants supplying energy to those American homes for years to come. We cannot foresee, though, the outcome of next Sunday´s game.